Henry Lee
Information
Publications

Industrial Design
  1. Gravel Travel
  2. Wiley Wi-Fi Phone
  3. Switchpod Tripod
  4. Noctive Sleep Aid
  5. Zenith Air Pollution
  6. Breger Birdhouse
  7. Walnut Ice Cream Scoop

UX & Graphic Design
  1. Atlas A.I. Chatbot
  2. Creative A.I. Site
  3. Isla Porter Site
  4. The Plains Identity / Site
  5. Zenith Air Pollution
  6. Myna Bird Media App
  7. Academic Abstractions Site
  8. Conserve Utah Valley Branding
  9. Owlet App Exercise

Design Research + Writing
  1. Gravel Travel
  2. Zenith Air Pollution
  3. Design Research Methods
  4. The Academy (MFA Thesis)
  5. MemoryFull? Conference
  6. LearnxDesign Paper
  7. Shrink Wrap Zine

Speculative Design
  1. Interspecies Knowledge
  2. The Academy (MFA Thesis)
  3. Academic Poetry Zine
  4. Product Ritual Circles
  5. Medicine Cube
  6. Bee-Hive-Way

Email
Instagram
Henry Lee
 Information
Publications

Conserve Utah Valley Branding (Graphic Design + UI/UX Design)

The conservation group Conserve Utah Valley approached me about designing a brand for them, as well as advising on their website design.

Conserve Utah Valley stated that they do one thing: Conserve land and water. Forever. So I started with land and water.



Design Process

I began this project simply by a process of making and working with them collaboratively to find the right feeling. I went through numerous drafts of logos, colors, typography, and so on.







I went through many iterations of logos. I tried to focus on the land and water statement of the organization:



Eventually I settled on this logo set, representing the land and water, looking through a valley. One logo was a winterized logo because of the heavy snowfall Utah is known for:


I provided a simple colorway, easily accessible typeface, presentation decks, and other elements such as swag and posters:









They accepted the proposal and have been using it ever since. Although I was unable to help directly with making the website, they were able to cobble together a site on their own using asset I provided:


Next Page ︎︎︎