Henry Lee
Information
Publications

Industrial Design
  1. Gravel Travel
  2. Wiley Wi-Fi Phone
  3. Switchpod Tripod
  4. Noctive Sleep Aid
  5. Zenith Air Pollution
  6. Breger Birdhouse
  7. Walnut Ice Cream Scoop

UX & Graphic Design
  1. Atlas A.I. Chatbot
  2. Creative A.I. Site
  3. Isla Porter Site
  4. The Plains Identity / Site
  5. Zenith Air Pollution
  6. Myna Bird Media App
  7. Academic Abstractions Site
  8. Conserve Utah Valley Branding
  9. Owlet App Exercise

Design Research + Writing
  1. Gravel Travel
  2. Zenith Air Pollution
  3. Design Research Methods
  4. The Academy (MFA Thesis)
  5. MemoryFull? Conference
  6. LearnxDesign Paper
  7. Shrink Wrap Zine

Speculative Design
  1. Interspecies Knowledge
  2. The Academy (MFA Thesis)
  3. Academic Poetry Zine
  4. Product Ritual Circles
  5. Medicine Cube
  6. Bee-Hive-Way

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Henry Lee
 Information
Publications

The Plains Identity and Website (UX & Graphic Design)

I was hired as a contractor to develop the brand identify and website for the documentary film company The Plains. We determined that their audience included both commercial clientele and the non-fiction film world. From that we began designing. You can visit the website here.



Inspiration

For the brand identity the The Plains asked for inspiration from a number of other identities, including Rhodia and Janus Films:



Early Workdmark Ideations

I workd on a number of wordmark ideas, and presented the client with a handful, including the ones below. The client asked for the wordmarks to represent a trustworthy, warm, and curious feel.



Chosen Wordmark and Applications

The client settled on the wordmark below, which could be applied in a number of contexts. The rougher edges around the letters and the uneven lines brought a sense of warmth, while the classic type and plant-like mark around the “T” evokes a classic feel.













I provided an entire  style guide, including type color:



Logo

I also spent time designing a number of different logos based on the plant-like mark that could be used in contexts aside from the full wordmark:




Website

After completing the brand identity I developed a website for desktop and mobile, which you can visit here.


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